10 Social Media Tips For Introverted Business Leaders by Forbes – Entrepreneurs

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Social media can be intimidating, especially for more private individuals. But if your business doesn’t have a social presence, it can actually hurt your reputation and hinder your growth.

While you must manage them carefully, your social media accounts give you the power to engage directly with customers and build your personal brand while promoting your business. Below, 10 members of Young Entrepreneur Council share their social media suggestions for introverted business owners.

Members of Young Entrepreneur Council offer tips for introverted business leaders who want to engage on social media.All photos courtesy of YEC members.

1. Keep It Simple

Regardless of whether you’re an introvert or extrovert, there’s no reason to be intimidated by social media. Social media is a personal channel for friends, families and businesses to connect with one another in an inclusive atmosphere. However, if you find posting selfies and pictures of your work day too embarrassing, there are ways to still make your presence known to your audience. For example, you can like, share and retweet comments, pictures, tweets and articles you find interesting and relevant to your business. Simple sentences, memes and emojis can also go a long way on social media. There’s no need to be like people who are comfortable sharing everything about themselves. People who do business on social media expect quick interactions, so less can sometimes be more. – Reuben Yonatan, GetVoIP

2. Curate Relevant Content

As a brand, you don’t always have to get close and personal on social media. If you’re posting content on your website regularly — through a blog, for example — you can share it on your social profiles as soon as it’s published and engage with your audience that way. You can also curate and post interesting stories and articles from third-party websites. If you do this right, you will see some likes and shares happen naturally and organically. Last, but not least, when you see a post that’s generating higher engagement than the norm, consider boosting it or promoting it for an even wider reach. Even if you were to use this strategy to post a couple of times per week, you will see some return on investment (ROI). My philosophy when it comes to social media is a little action is better than no action at all. – Amine Rahal, IronMonk

3. Showcase Your Customers

Make your social presence an opportunity to showcase your clients/customers. Ask if you can share their stories. If the company policy is one where social media is an opportunity to “give back” to those whom the company serves, it’s a win-win for extroverted leaders and their clients. You don’t have to worry about risks when your social is about you and your customers. As an introvert, I simply have to dedicate time each day and week; otherwise I forget to network. I set a schedule and keep to those parameters. Moreover, as an introvert, you could view social media as easier than networking at real meetings. Finally, you can view social media in terms of gamification. You can set goals for followers, likes, interactions and of course, sales. – Peter Boyd, PaperStreet Web Design

4. Highlight The Work Your Team Is Doing

Are you the face of the company or is someone else? For us, our team is really the face of the company. They are the digital marketing experts and they are on the ground doing the work. So for me, it’s about highlighting them through social media, whether it’s a congrats on an anniversary, sharing content they produced, sharing company culture or “overhead at the office” commentary. I also like my team to do the interacting; that way we showcase their expertise. There are company conduct guidelines around how they should engage on behalf of the company, but otherwise I leave them to it and support through retweets and likes. – Kerry Guard, MKG Marketing

5. Use Social Media To Impact People’s Lives

I am an introvert on social media, and it is tough for me to stay online and share my day-to-day with everyone all the time. The best part is that I don’t have to interact with them in person, and that piece has been game-changing for me. No one bothers you because everyone is online. One way of going about it is to focus on being authentic and creating value for others. What types of insights do you have that can change the lives of others or the community in general? How are you contributing to the lives of others? If your content doesn’t do either of those, then you may have to rethink your entire strategy to focus on creating more value within your niche. Now my content focuses on interviewing people who inspire me on a daily basis. – Sweta Patel, Silicon Valley Startup Marketing

6. Interact Wisely With Your Audience

There is more to Facebook, Instagram and Twitter than just advertising your wares. Social media can work as a great marketing tool for businesses when used in the right manner. It gives you easy means to reach out to your target audience and interact with people who use, or might use, your products or services. If a customer mentions liking your brand, acknowledge it and thank them. How you deal with complaints is particularly important, because other users get to see what unhappy customers have to say. In such a scenario, consider moving the conversation to a private message and work on providing a solution as quickly as possible. If someone provides a poor rating, ask what went wrong. You can also use your interactions to determine what people want from your brand in the future. – Derek Robinson, Top Notch Dezigns

7. Leverage Industry-Related Events And Themes

Content generation can be quite time consuming, especially in our age of information overload. Our secret sauce has been our ability to curate content based on industry trends and current affairs. For example, because we’re in the health care space, we celebrate global events like World AIDS Day or World Malaria Eradication Day. These themed events give us a unique opportunity to speak to each of those topics as it relates to our business. We’ve found that this form of content — content that is relatable to the audience and relevant to them at the time — is much easier to generate and drives more engagement. – Adegoke Olubusi, Helium Health

8. Share Your Professional Expertise

Imposter syndrome can be excruciating to introverted business owners. The fear of failure is an obstacle which requires a certain strategy and a deeper understanding of the underlying goals of social presence. Building a professional brand is paramount for virtually every area of  business: PR, building partnerships, recruitment through employer branding and lead generation. Its an integral part of running a successful company. More importantly, it showcases transparency and empathy, as well as your being approachable and trustworthy. The positive implications of maintaining social presence far outweigh the artificial fear of building a name for yourself. Find a nonpromotional, insightful way to showcase your expertise. Focus on education and inspiration, and you’ll overcome the fear of selling. – Mario Peshev, DevriX

9. Delegate It If Needed

You don’t need to be extroverted to be effective on social media. The most important factor is authenticity. If you connect with customers in an honest way and let them know you appreciate them, it will come across. At the same time, many business owners don’t have the time to properly manage social media. As your company grows, it’s usually a good idea to find a qualified individual or team to handle posting and answering queries. Whether you do it yourself or delegate it, the key is to stay engaged with your audience and build trust. It’s fine and even necessary to promote yourself, but you also have to acknowledge and reply to questions and comments. – Kalin Kassabov, ProTexting

10. Respect Your Introversion

Social media is often an effective and nonthreatening way for introverted business owners to network and engage. As an introvert, you can spend hours typing away from the comfort of your own sofa at home. On the flip side, however, the comfort of the sofa is no longer a sanctuary away from the world. Your customers can be with you everywhere you go, even in your living room. It can be exhausting to always engage. Just as in real life, introverts should listen to their own social flow while on social media. Don’t be afraid to respectfully disengage from noncrucial conversations when you need quiet and time to recharge. Try to return Twitter comments or Instagram replies when you have recharged your internal social battery. – Shu Saito, Fact Retriever


December 26, 2018 at 08:47AM
https://www.forbes.com/sites/theyec/2018/12/26/10-social-media-tips-for-introverted-business-leaders/
Forbes – Entrepreneurs
http://www.forbes.com/entrepreneurs/
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