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About three years ago, Above Average creative social producer Haley Sacks started an Instagram account called @MrsDowJones. At the time, she didn’t understand all the ins and outs of money. Frankly, the topic intimidated her. That’s where Mrs. Dow Jones came in—Sacks wanted to educate others (and herself) on the finance industry.
Sacks leveraged pop culture, one of her main interests, to understand things, creating funny memes and videos that explain finance with celebrity metaphors. Confused about investment strategies? Don’t worry—Sacks explains it all by comparing it to her fandom for Taylor Swift.
Today, Sacks has 71,000 followers and counting, a YouTube channel, and a whole merchandise line. She also teaches a university course called “Finance Is Cool 101.” She took a simple social media account and grew it into a full-blown brand. Here are three strategies she used to do that.
- Mix humor and value.
When it comes to marketing your brand, Haley believes that humor is a leveling factor—everyone likes funny things. “I learned that children laugh 300 times a day, but once you become an adult it comes down to an average of five times a day,” Sacks says. “That’s just bizarre. Why aren’t we happy? Why aren’t we laughing? So bring on the humor.”
But you also need to provide value, something for the audience to walk away with. Because when you combine humor with value, the two can be a deadly combo. The Mrs. Dow Jones Instagram account provides funny memes and also easy-to-understand financial advice.
- Partner with yourself.
Partnering with other brands can really help elevate your business. But you don’t want to partner with too many—if you do, all of a sudden you have a ton of promises you need to deliver on. That takes you out of the hustle of building your own brand and community.
Recently, Sacks realized she had too many partnerships. She decided to keep a few, the ones that truly align with her brand, and pull out of the rest. Instead, she’ll monetize her events and merchandise line.
“Partnerships are amazing,” she explains. “But I think that the biggest way I can add value and achieve long-term growth would be to focus on building my own community.” She wants to have a direct relationship with her followers rather than just throwing a whole bunch of brands at them.
- Learn how to delegate.
As a creative, Sacks always wants to have control. “I like promising my clients something and knowing that I’m going to deliver on it,” she says. “I worry that somebody else will have a different approach than I do.”
But Sacks also wants to create a company with a lot of contributors—after all, the more contributors she has, the more content Mrs. Dow Jones can create. And, she really wants to champion as many young people as possible. In order to do this, she knows she needs to relinquish some control.
That’s why 100% of her focus right now is on delegation. She wants to be able to build a team to create even more content and to be able to step back and take a vacation every once in a while. She can’t do that if she’s a one-woman show.
June 3, 2019 at 07:37PM
Forbes – Entrepreneurs