Add another layer to your #Business literacy. We at Serebral360° would love to know if the Forbes – Entrepreneurs article was helpful, leave a comment, like and share. Let’s dive in and discuss the information and put it to use to grow your business. #BusinessStrategy #ContentMarketing #WebDevelopment #BrandStrategy
Info@serebral360.com 762.333.1807 www.serebral360.com
Grap a copy of our NEW Business Stratgety Books #FFSS VOL1 and #FFSS VOL2
Word-of-mouth marketing (also called WOM, WOMM, and word of mouth advertising) is still the most powerful marketing tool for most businesses. According to a recent “Global Trust in Advertising” study by Nielsen, 83% of people polled said they trust the recommendations of friends and family and a similar study done a few years earlier found that 92% of people trust recommendations from other people – even strangers. Overall, 20-50% of all purchases are influenced by word-of-mouth marketing.
Unlike naturally occurring word-of-mouth referrals (where a friend or relative casually recommends a product or service), word-of-mouth marketing is an active strategy. With word-of-mouth marketing, the focus switches from collecting likes and followers to actively seeking a connection with customers. The goal is to create brand ambassadors for your business.
Unfortunately, few companies have strategies to get the most value from word-of-mouth marketing. Here are some proven word-of-mouth marketing strategies that can help your business grow in 2019.
Strategy 1: Encourage user-generated content
Encourage your customers to engage more with your brand on social media, since that’s one of the primary ways customers and prospects find out about your company’s products and services. Create share-friendly content like contests, polls, and fun quizzes. Then, get customers to share your contest or quiz, and have them tag it with a shareable hashtag.
This kind of “hashtag marketing” is a great way to boost positive impressions of your business, improve the searchability of your content, and encourage more people to talk about your brand. According to Crowdspring’s article on this topic, “Choosing the right hashtags for a post can help it to sky-rocket in popularity – gaining your content views, likes, re-tweets, and shares. All of this social activity ultimately helps to give your content and your business exposure.”
Amanda Bowman, a representative for the company adds, “Reuse the best hashtags in your company’s social feed to help build awareness and keep the momentum going. People can connect with brands that feel personal and authentic, and they’re willing to share their own genuine experiences with brands that reinforce those values.”
Aerie’s hashtag #AerieReal is an example of how using hashtags can build positive impressions and brand awareness. With the #AerieReal campaign, the company encouraged customers to post unretouched swim photos to help raise money for charities like the National Eating Disorders Association. Aerie fans responded with enthusiasm and submitted thousands of dollars worth in personal photos for the brand’s campaign. The intimate connection and invitation to share personal photos created an effective word-of-mouth strategy and propelled the brand to massive success.
Strategy 2: Add testimonials and reviews.
Testimonials and reviews can act as powerful word-of mouth-messaging. Posting testimonials or reviews can be a great way of pulling word-of-mouth recommendations onto your site or social feed. Look on websites related to your business for reviews or testimonials (e.g. see what people are saying about your hotel on TripAdvisor). Bring that content over to your site or social feed, and make sure to link back to the original review and/or identify the reviewer to help improve the post’s credibility.
Don’t forget to look for videos and other rich media posted by customers that you can repost to your site or feed, as well.
Strategy 3: Create sharing incentives.
People are more likely to post about your company and share your products when there’s something in it for them. The incentive can be as simple as offering customers a discount if they tell their friends and acquaintances or post about your product to social media. It can be bonuses, like additional storage (Dropbox), free premium features (Trello), credit for future purchases (Blue Apron), or a hybrid (ThredUp’s Give $10, Get $10 program). It doesn’t have to be a benefit solely to the customer. You can also create incentive and offer something more compassionate like Aerie did with their charitable donation.
Word of mouth is a powerful motivator for both sales and engagement. According to Ted Wright, CEO of Fizz, 10% of the US population loves to share stories with their friends and are intrinsically motivated. Their stories get shared at a rate that will run eight factorial on average, which is 40,370 shares per single individual influencer in a year. By taking active steps to get people engaged with your brand and sharing it, you increase the likelihood of interacting with one of these super-sharers. Don’t let it be left to chance: take advantage of word-of-mouth marketing strategies and build your connections, customers, and revenue.
December 30, 2018 at 02:28PM
Forbes – Entrepreneurs