A Fake Review Attack Hits Thousands Of Companies…And Other Small Business Tech News This Week by Forbes – Entrepreneurs

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Here are five things in technology that happened this past week and how they affect your business. Did you miss them?

1 — A massive fake review attack has a big impact on small businesses.

The Local SEO community was recently the victim of a massive fake review attack that impacted small businesses globally when a collection of 37 profiles left over 3 million fake 4-star ratings. By the time Google removed them all about five days later, the average profile had left over 81,000 ratings for various businesses. Though it’s not clear who initiated the attack, most of the profiles had Vietnamese usernames, but the majority of the ratings were left for American SMBs. (Source: Search Engine Land)

Why this is important for your business:

If you’re not aware of the attack then it’s a good idea to check your reviews on Google. Bear in mind that fake reviews frequently occur on review sites like Yelp and Google and not paying attention to them could harm the credibility of your business.  The takeaway: stay on top of the major review sites where your business is listed.

2 — Instagram launches walkie-talkie voice messaging.

This week, voice messaging rolled out globally on Instagram Direct. Users just hold down the microphone button to record a short voice message (up to 1 minute) that appears in the chat as an audio wave form that recipients can then listen to whenever they like. Voice messages remain permanently listenable rather than disappearing and work in one-on-one and group chats on iOS and Android. This feature offers an off-camera asynchronous alternative to the video calling feature Instagram introduced in June. (Source: Tech Crunch)

Why this is important for your business:

More and more small businesses are not only using Instagram as an advertising platform but a great to build a community. With this feature your community can reach out to you directly for an immediate response – if you allow.

3 — Firefox 64 brings better browser tab management and smart recommendations.

Firefox’s newest version for desktop and Android—version 64—launched this week, and it comes with new features for more intensive tab and extension use. (Source: The Verge)

Why this is important for your business:

According to Mozilla, your users who use the browser will now ‘see suggestions in regular browsing mode for new and relevant Firefox features, services, and extensions’ based on how they use the web.  This feature won’t work in private browsing mode and is not based on browser history. Another new feature is ‘enhanced tab management,’ which enables users to select multiple tabs in the tab bar and group them together to move, close, bookmark, or pin them.

4 — The Galaxy S10 could be Samsung’s last flagship with a headphone jack.

Samsung’s latest smartphone, the Galaxy A8S, is its first without a headphone jack and the first with high-end features in a mid-range device. Bloomberg reported in October that Samsung has been experimenting with prototype phones without the 3.5mm port, but since then there have been several unconfirmed reports suggesting it will be included. Customers who want to use older headphones with a Galaxy S10 will still be able to, since Samsung said it’s keeping the jack for that device. (Source: The Verge)

Why this is important for your business:

I use a Samsung and so do many of my clients. Wireless headphones are certainly growing in popularity but most of the business owners I know prefer to limit the number of devices that need charging. That said, if Samsung decides to abandon the headphone jack after its S10 then you and your employees are not going to have much choice.

5 — Microsoft Teams usage passes Slack in new survey; IT pros expect its presence to double by 2020.

A new survey of 901 organizations conducted by IT network Spiceworks shows that Microsoft Teams is now being used by more organizations than its competitor Slack. The survey demonstrates how far Microsoft’s collaboration app has come in less than two years, with 21 percent of respondents saying they use Microsoft Teams versus 15 percent who use Slack. Skype for Business is still the most popular chat app, with 44 percent of organizations saying they use it. Spiceworks also projects that Microsoft Teams will double its market share by 2020, growing faster than every other chat app, including Skype for Business.  (Source: Geek Wire)

Why this is important for your business:

My firm is a Microsoft partner and we’re telling all of our clients that if they have Office to take advantage of Teams and Skype. It’s built-in for most of our users and the capabilities are very similar – if not more beneficial – than using Slack (which is also a great application.).  My recommendation: hire a Microsoft consultant and get some training. Use what you got!

December 16, 2018 at 07:16AM
Forbes – Entrepreneurs