Chobani to Introduce Non-Dairy Products, Capitalizing on a Growing Market by Entrepreneur

Serebral360° found a great read by Entrepreneur article, “Chobani to Introduce Non-Dairy Products, Capitalizing on a Growing Market.”

Add another layer to your #Business literacy. We at Serebral360° would love to know if the Entrepreneur article was helpful, leave a comment, like and share. Let’s dive in and discuss the information and put it to use to grow your business. #BusinessStrategy #ContentMarketing #WebDevelopment #BrandStrategy
Info@serebral360.com 762.333.1807 www.serebral360.com
Grap a copy of our NEW Business Stratgety Books #FFSS VOL1 and #FFSS VOL2

Top Greek yogurt maker Chobani today announced that it will start selling a non-dairy yogurt and yogurt drink this month.

The products, aptly titled Non-Dairy Chobani, will be coconut based and be sold in single-servings nationwide at grocery and retail stores. The company said these products will contain less sugar than competing non-dairy yogurts and won’t have artificial flavors, sweeteners or preservatives. Suggested retail price for the new products will be $1.99 per 5.3-ounce single-serve cup and $2.49 per 7-ounce single-serve drink. Flavors for non-dairy yogurt will be Blueberry, Peach, Slightly Sweet Plain, Strawberry and Vanilla and the drinks will come in Mango, Slightly Sweet Plain, Strawberry and Vanilla Chai varieties.

Related: These Childhood Friends Created a $100 Million Brand by Putting Frozen Greek Yogurt on a Stick

Chobani’s foray into non-dairy yogurt comes at an opportune time. The yogurt business is expected to grow by more than 4 percent over the next few years, according to Mordor Intelligence. Yogurt sales were reported at $9 billion in 2017, according to market research firm Packaged Facts. Meanwhile, milk alternatives, including those made of soy, almond and coconut, have seen its sales double between 2009 and 2015, to $21 billion.

“We have a belief: if we can’t make something better, we don’t make it at all. And for some time, we’ve felt that people deserve better non-dairy options," Hamdi Ulukaya, founder and CEO of Chobani, said in a press release. "This isn’t a replacement to dairy, but it’s a game-changer for plant-based products."

Related:
Chobani to Introduce Non-Dairy Products, Capitalizing on a Growing Market
This Pune Restaurant Gets 15000 Customers per Month, 80% Comeback Customers
Omnivore Partners’ Managing Partner Shares Why Agri and Food Startups are the Next Big Thing

January 9, 2019 at 11:02AM
https://www.entrepreneur.com/article/326038
Entrepreneur
https://www.entrepreneur.com/latest?utm_source=Feedly&utm_medium=related&utm_campaign=syndication
http://bit.ly/2ACyNtx