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With digital taking over most traditional methods of marketing and communications for all businesses, it’s important to be connected to web users. There are many ways to make a connection, such as through storytelling, a 24-hour chatbot or automated contact service on your website. How you choose to engage should leave users feeling satisfied that you have their best interests at heart at all times.
With the right systems in place, online communication tools can answer common questions as well as direct people to the correct information and relevant pages. Artificial intelligence is changing the way businesses communicate with their audiences. The beauty of online chatbots is that they act like a chameleon, tailoring the information they provide to offer the ideal user experience. This technology is helping to create genuinely personalized sites that provide a unique experience, depending on the individual using it.
The Importance Of Web Optimization
Modern business journeys begin online, and one particular area that continues to grow is mobile. Over the past few years, mobile traffic has continued to exceed desktop traffic, which is why it’s vital to keep up to speed with current digital marketing trends and ensure online content is optimized for all platforms. If mobile platforms aren’t fully optimized, it’s estimated that 70% of customers fail to complete their transactions. Not only is digital the future, but mobile-optimized websites are essential.
Having The Right Presence
Everyone knows that to promote their brand, they need a web presence. However, not everyone necessarily has the skills or knowledge to do this effectively. A static website is basic; each page is simply coded using HTML and displays the same fixed or static content to every user, and many view static web design as dated. However, it offers simplicity. Static websites are safe, they tend to load quickly and can be made cost-effectively.
A few years ago, static websites were on the decline, but their upsurge just demonstrates that trends come and go, encouraged by the evolution of modern-day technology. These developments can be utilized to both entice and engage new and existing users when applied accordingly. This is only one of the reasons as to why it’s important to look to the future for ideas and inspiration to stay ahead of the competition.
The web industry is slowly but surely changing, with marketing increasingly moving toward social media. Why? Because social media platforms have the potential to reach huge audiences and can be a cost-effective way to communicate or sell — especially Instagram. However, this won’t change the importance of the web industry. This is because the majority of social media profiles link users to websites for further information. This can be a tremendous asset as it allows vital information to be condensed in a user-friendly manner, moving away from the old-fashioned way of communicating with too much information and screeds of content. Simple is beautiful.
In terms of understanding your audience, both on a website and social media, a shift in analytics is slowly taking place with data moving toward a more user-centric model. This change will help developers and designers take a more holistic approach, and we may even see an increase in the use of Google’s RAIL model, which breaks down the user’s experience into four fundamental interactions: response, animation, idle and load. This type of approach will provide developers with a structure for their performance tests as well as setting benchmarks based on a user’s experience. We are seeing traditional methods of advertising such as PPC and AdWords decreasing in popularity and, instead, the budgets that were previously used for these are now being invested in social media advertising.
The digital world is forever changing, and where the size of applications and websites was once a major focus for developers, it’s starting to take a back seat. In recent years, applications have notably grown in size, but because every byte is precious, developers are focusing on making their applications as small as possible.
It’s vital for all businesses, big or small, to keep their eye on the ball when it comes to digital trends. After all, most of us fundamentally rely on the power of digital and its everchanging dynamics.
April 15, 2019 at 02:57PM
Forbes – Entrepreneurs