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Every entrepreneur wants press, but few understand how to reach out to a reporter and frame their story in a way that’ll get attention. Journalists are like customers and investors: Before reaching out to them, you must understand what they want and how you can provide it.
In this workshop, Entrepreneur magazine editor-in-chief Jason Feifer digs into his career — and his inbox! — to provide a useful and revealing guide to what journalists think, what they’re looking for and how to develop a press strategy that really works.
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