Entrepreneurs’ New Year’s Resolutions: Expand, Simplify, Market, Measure by Forbes – Entrepreneurs

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Romy Taormina has found success marketing her company’s
Psi Bands

As a business New Year’s resolution for her PSI Health Solutions Inc. of Pacific Grove, Calif., CEO Taormina aims to expand internationally.

“We will be focusing efforts and resources towards international growth and distribution,” said Taormina, a self-described mompreneur.

 ”The payoff to us is in additional sales channels, better cash flow management – we collect payment upfront versus having to extend terms to major US retailers – and less risk; it’s a final sale vs a ‘guaranteed’ sale to major U.S. retailers.”

PSI Health plans to attend  international trade shows and apply for government grants to help to support attendance, she said.

Like Taormina, entrepreneurs across a broad spectrum of industries are setting a variety of 2019 goals and resolutions for their businesses and for themselves

Simplify

The CEO of San Francisco-based apartment search platform Zumper, which Crunchbase reports has raised $77.5 million over several years, looks to focus more on the big picture.

“My new year’s resolution is to vastly simplify Zumper’s business. As a Series C company with 100 employees, we’re still on the early side, but it’s so easy for complexity to creep in nonetheless,” Anthemos Georgiades said.

“Even though my background before Zumper was in strategy consulting at BCG, I still find it surprisingly difficult as a CEO to pull up to 100,000 feet and refocus the business on the one or two strategic things that actually matter,” the CEO explained.

“It’s been so easy to remain in the weeds focused on execution with the rest of the company. I am committing to my team that I will be far better at this in 2019 – no more sweating the small stuff!”

(Zumper also plans to release a “book now” feature in the next year, allowing renters to complete the leasing process in less than a day, according to an outside representative.)

Market

Like many businesses, handmade home goods seller Sevensmith plans to intensify marketing efforts in 2019.

“My New Year’s resolution is to spend more time on our social media channels engaging with our customers and audience, with a specific focus on Instagram and YouTube,” said co-founder and CEO Liat Tzoubari.

It’s important for companies to build communities around their brands, she added, “and I would love to connect more personally with our audience by sharing our story, learning from our audience and hearing from them what they want to see more of and which products they want us to carry in the future.”

Measure

 All Clear Plumbing, a family-run South Carolina business, has enjoyed some success over the past six years, but got there “more on gut and intuition than organization and process,” said co-owner and co-founder Anja Smith.

“Over the past few weeks, we have been working on identifying the metrics that best measure each area of the business. We plan to review these numbers at a weekly meeting with a standing agenda,” she said.

“In the short time we’ve been working on this, we’ve been more engaged, communicating better, and making decisions as a group. It’s going to be a great 2019!”

(This is one in a series of articles on entrepreneur’s 2019 business New Year’s resolutions.)


December 23, 2018 at 04:36PM
https://www.forbes.com/sites/dinahwisenberg/2018/12/23/entrepreneurs-new-years-resolutions-expand-simplify-market-measure/
Forbes – Entrepreneurs
http://www.forbes.com/entrepreneurs/
http://bit.ly/2CMy7Yu