Five Captivating Questions With Kurvana Founder & CEO Mehran Moghaddam by Forbes – Entrepreneurs

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Mehran Moghaddam CEO/Founder: Kurvana

Stephen Schauer stephen@stephenschauer.com

I love Kurvana. This is especially surprising in an age where nothing should make me look twice. Kurvana was one of the first cannabis oil 510 cartridges that made me come back for seconds. It’s that good. And there is that little extra bit of flavor that I can still taste when I read their website. That would be my quote: A Marvel of Science and Nature.

Their K-Pen line, brightly textured and intriguing, gushing with scents of the fields, and their ultra-lux ASCND line which gently unlocks the hidden demeanor of the flower in a palate coating bath of full-spectrum aromatics. A snapshot of the field or in wine terms expressing their terroir, ASCND is perfection in every puff. A robust CBD oil rounds out their deep offerings. May I recommend using both CBD and THC for their full entourage effect? Sure I will.

Mehran is an intriguing and gentle man. He is deeply inquisitive in conversation and it’s pretty clear that he speaks with a broad smile. I enjoyed our discussion and consider it a massive honor to have shared some time together.

From a product side, I love the materials that Kurvana uses in their 510 carts. They are easy against my teeth and cool against my lips. Just had to say something about this little detail that means so much to the overall experience of using a cannabis oil pen. Fast to charge batteries make my job easier to enjoy with fewer charge points needed for your emotional rescue. At any rate, please allow me the pleasure of introducing Mehran to you. Cheers! wb

WB=Warren Bobrow WB: Why Cannabis? When did you first see the challenges and successes that came with this much stigmatized plant?

MM=Mehran Moghaddam

MM: It was really simple for me: I was (and still am) absolutely fascinated with the plant and its complexity and wanted to quench that curiosity. Since I’ve always been a health and wellness enthusiast, and cannabis has so many therapeutic benefits, it was a no-brainer for me to enter the industry.

The challenges were pretty evident from the start—not the least of which was public stigma around the plant. But I knew that we could bring better science to the space, higher quality and safety standards to the research, development, and manufacturing. We created public awareness about the benefits of cannabis. I believed once we achieved that, we could help change the overall stigma and create a new path forward for cannabis. 

Stigma, for a longtime, deterred innovation in the industry, and it was difficult finding like-minded enthusiasts. It became clear very fast that the industry had an urgent need for highly professional operators to help manage the “chaos” that existed in the cannabis industry.

WB: Why Cannabis Oils over Flowers? What was your inspiration behind your path into the concentrates? Did you have a teacher who helped you in your passion?

MM: Honestly, I wanted to find ways people could consume cannabis without smoke. I became obsessed with identifying what parts of the plant you should smoke and what parts you should not smoke. The end result of this distinction is a purified full spectrum cannabis oil minus the unwanted plant matter.

For me, the human body, plants, and microbes are the world’s greatest engineers. Cannabis has dozens of cannabinoids, a wide array of terpenes and flavonoids, and a unique ability to naturally interact with the human endocannabinoid system. I try to understand why each chemical in the cannabis plant exists, its particular form, how it interacts with the human body, and how a combination of chemicals cause different effects. I’ve really benefited from some amazing scientists, engineers, farmers and natural product manufacturers, all of whom have impacted the way I think about the plant.

WB: Tell me about your company?

MM: I founded Kurvana in 2014 and built the company from the ground up with an amazing team. During the first year, I basically locked myself inside a tiny lab and spent thousands of hours trying to create the perfect cannabis oil, running every step from prepping the flower, to the entire extraction and purification process, to filling cartridges. It was intense but I loved it!

We came out of that time with some awesome successes: Our cartridges were the first to be strain specific; Kurvana became known for delivering a consistent head change, unrivaled potency, and clean oil. We also created custom proprietary cartridges for all our products! 

WB: What is your six-month plan?

MM: Our six-month plan is to release more cannabis and hemp strains, improve our existing devices, invest in new technologies, and launch online hemp sales.

WB: One year? 

MM: In one year, we will expand internationally and introduce other categories under our umbrella such as tinctures, topicals and beauty products. We will also have one of the largest, state of the art facilities in the nation.

WB: Where do you see the industry of oils and concentrates going?

MM: While cannabis is very different from wine, I think you’ll see some similarities between the two. Different preferences between flower strains like you see preferences between grape varieties. Cannabis is a special plant so the sky is the limit as to where we are going.

With all the informal and unstructured breeding there are many thousands of strains out there without clear lineage. Better science will lead to better classification and naming of these various chemovars which will also lead to better classification of oils and concentrates.

Methods of manufacturing cannabis oils and concentrates have gone through a major learning curve over the past 5 years. Technological advances will let people choose where a particular strain was grown, how it was grown, how it was harvested, how it was extracted, and every part of how it was handled all the way to the consumer.

WB: If you could be anywhere in the world right now where would that be? Doing what? With whom?

MM: I’d be right here exploring the cannabis plant so I can share it with more people. Everyday I wake up excited to do that. So I am blessed to say I am right where I want to be!

WB: Do you cook? If so, who taught you? Mother? Father? Grandparents? Television cooking shows? Do you have a favorite restaurant? Where? What is your favorite food memory from childhood?

MM: I wish I had time to cook. Some days I forget to eat because I am just so into building the company. But I love food and love to eat. Who knows? Maybe someday I will take up cooking as a hobby but for right now I stick to some of my favorite restaurants in Orange County, typically Anqi, R&D Café, and Bandera. If I had the time, I would have a papaya salad and fresh orange juice on the streets of Thailand,

July 2, 2019 at 05:00PM
https://www.forbes.com/sites/warrenbobrow/2019/07/02/five-captivating-questions-with-kurvana-founder–ceo-mehran-moghaddam/
Forbes – Entrepreneurs
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