Add another layer to your #Business literacy. We at Serebral360° would love to know if the Forbes – Entrepreneurs article was helpful, leave a comment, like and share. Let’s dive in and discuss the information and put it to use to grow your business. #BusinessStrategy #ContentMarketing #WebDevelopment #BrandStrategy
Info@serebral360.com 762.333.1807 www.serebral360.com
Grap a copy of our Strategy Books 👉 CLICK HERE FOR VOL1 and 👉 CLICK HERE FOR VOL2
Five Questions with Andrew Mack: Founder and CEO of Project Make and OLO
I’ve enjoyed the good fortune to have shared time at the dinner table with Andrew Mack, the gracious and humble owner of Project Make & Olo. We spent a lovely several hours drinking some pretty serious wines along with some well matched “Country Cuisine” from the restaurant named simply, Lazy Bear in San Francisco. Andrew is humble about his many achievements with an easy smile and a kind voice. He may be from the Big City (New York) but he speaks patiently offering tidbits of what he is thinking of working on next, without saying too much. There is much going on in Andrew’s brain, he is an entrepreneur and a dreamer of big things. Aren’t they similar? No, not at all. Andrew thinks in crisp metrics and dreams in possibilities. He’s an intellect without making everyone else feel uncomfortable. Share a meal with him, you’ll see! Until then, please enjoy meeting Andrew Mack. He’s a good guy, enjoy his energy and enthusiasm. Cheers! wb
1. Where are you from? When did you discover cannabis? Where are you producing your product now?
I’m a born and bred East-Coaster: born in New York City, grew up in South Florida. I discovered cannabis as any college student does, but it never crossed my mind that I might start a cannabis company until midway through writing my senior economics thesis on price and demand fluctuations in the medical cannabis market. That research prompted me to realize that cannabis isn’t necessarily an illegal drug but something that has the potential to really help people. I started the company right after graduating and chose Northern California for our headquarters.
2. Tell me about your company? Why Cannabis instead of law or say, medicine? What is your passion?
Unlike most of my fellow economics majors, I never wanted to go into finance or business consulting. Through writing my thesis I realized that cannabis was a worthy business venture. Despite the tense moment of telling my family, I’ve never looked back. The cannabis industry is entrepreneurial and ripe for innovation.
Project Yosemite is a product and brand development company that leverages scientific R&D and consumer demand to develop innovative cannabis-infused products… they’re the future of cannabis. Last year, we launched our first product, OLO, after more than three years in development with experts from multiple scientific disciplines employing standards of quality from the pharmaceutical industry to produce the perfect cannabis experience. Normalizing cannabis is a tall order, one step towards accomplishing that is by creating products that consumers recognize and are comfortable with. These are the values that guide Project Yosemite.
3. Do you cook? If so, who taught you? What is your favorite local restaurant? Why?
I do. I learned from my mother and grandmother who are both great cooks. Sadly, I rarely have time to cook these days but when I do, I often follow recipes from Cooks Illustrated.
My favorite restaurant is La Sirena in my hometown of West Palm Beach. It’s a family-owned, old-school Italian restaurant that serves simple food, executed flawlessly. I haven’t had a better Italian meal anywhere.
4. What is your six-month plan, one year? What is your inspiration for the future?
Six months in cannabis is like dog years, so much can change. The essential components of planning for Project Yosemite are keeping on track while balancing the pivots that are crucial to our success. Our current focus is to launch a series of new products and engaging with our retail and consumer communities.
Inspiration truly comes from being out in the field and constantly meeting people. The diversity of talent that we have amassed enables me to tap into a wealth of knowledge, leading-edge opportunities, investments, and innovations. We are never short on ideas, it’s choosing the ones to follow that is challenging!
5. If you could be anywhere in the world right now, where would that be? Doing what? With whom?
On a golf course with friends! I learned the game as a child and have been an avid golfer ever since. It’s the one place where I can put my phone away for several hours and have no interruptions… Bliss!
July 2, 2019 at 04:06PM
Forbes – Entrepreneurs