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Business today is all about branding. Consumers become brand loyalists as a result of a company’s presence, which includes their visual aesthetics, morals and motivations. These days, if you don’t have a defined brand or any social media or online presence, you could be standing out from the competition — and probably not in a good way.
It’s crucial to have a significant presence online because many potential consumers read posted reviews, scroll company pages and shop exclusively online. Consumers also want to feel confident that their money is supporting a company with beliefs or values that they can feel good about, and are likely to read your company’s website to find out more about your brand. Your online presence is often the first thing a customer will engage with, long before they decide to make a purchase.
To help you establish or revive your company’s online presence, we asked members of the Forbes Los Angeles Business Council to share their top strategies. Here’s what they had to say.
1. Put In The Work
Creating a presence for your brand is everything these days. Doing so requires attention and, frankly, investment. Whatever touchpoint a consumer has with your brand, whether it’s online, via social media or in person, they all need to communicate the same message. Make intelligent investments in these areas to ensure any touchpoint a consumer has with you is a good one. – Kelly Howard, EightSixtySouth
2. Maintain A Good Reputation
I started in 2003 when Yellow Pages were the dominant medium to search a home service business. Today you have to know Adwords, Yelp and Angie’s List. You have to do SEO and daily/weekly status reviews. It’s also important to maintain a good reputation on all of these platforms. At my company, we are all motivated to get positive reviews and we know that it’s important to avoid negative reviews at all costs. – Dmitriy (Jim) Kolchin, ReSHARP.COM
3. Consult With A Web Designer
I recommend looking at your competitors’ websites and also consulting with a web designer. My web designer is on top of the trends online and also working to expand our presence online. – Nicole Dunn, Dunn Pellier Media, Inc.
4. Be A Good Storyteller
To create a good online presence, you should speak to your audience, define your overall story, pick the best platforms for you and create natively for each platform. The best online presence tells a story natively in the medium of choice, such as Instagram with photos and videos, Facebook with posts, Yelp with curated content and blogs with long-form content. Ensure that every touch point tells your story. – Robert Brill, Brill Media Company
5. Start With A Strong Website
It starts with a decent website. Make sure you have web analytics in place and then build out your social presence and track how you’re being found. Make adjustments to take advantage of stuff that works and find new opportunities when something doesn’t work. Reallocate spend as needed. As for social, I find LinkedIn to be under-appreciated for the engagement it delivers. – Brett Crosby, PeerStreet
March 4, 2019 at 07:20AM
Forbes – Entrepreneurs