Google Is Getting Ahead Of Apple by Forbes – Entrepreneurs

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Alphabet, Google’s parent company, is getting ahead of Apple on Wall Street lately. Alphabet’s shares have gained 27.54% over the last twelve months and 171.64% over the last five years, compared to 18.54% and 137.93% of Apple over the corresponding periods.

That’s a big shift from the old days (longer than five years), when Apple was well ahead of Google—see table 1.


Company 12-month Performance 5-year Performance Max Performance Forward PE
Apple 18.54% 137.93% 14,620.90% 11.91
Alphabet 27.54 171.64 5,331.74 21.38

Source: 2/9/18

What’s behind this change in fortunes of the two leading technology leaders? Google’s innovation edge over Apple. Alphabet scores 95 in Drucker’s Institute 2017 Most Effectively Managed US Companies list, close to 5 points higher than Apple—see table 2.

Table 2

Rank Company Customer Satisfaction Employee Engagement and Development Innovation Social Responsibility Financial Strength Effectiveness
2 Apple 64.2 61.8 90.9 61.5 99.5 88.4
3 Alphabet 62.6 82.0 95.0 60.8 71.0 86.7

Source: Drucker Institute

To be fair, Apple is ranked slightly above Google in the Drucker’s Institute list, but that has to do with Apple’s financial strength — which may not last if the company fails to keep up with innovation.

Alphabet’s innovation lead over Apple can be further attributed to the company’s ability to better engage employees. Alphabet’s Employee Engagement and Development Score is 82 vs 61.8 for Apple—see table 2.

Alphabet’s ability to engage employees is also reflected in a number of best employer lists, where the company receives top scores, ahead of Apple.

February 11, 2018 at 01:44PM
Forbes – Entrepreneurs