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Having your own business can be challenging. In addition to the work you get paid to do, you have to find the work. This can mean putting in well over 40 hours a week. But some business-seeking activities are so critical that they should be made a priority and part of your regular work week, not as an aside when you can get to it. Here are three tips to ensure opportunities for you:
1. Network continuously.
Networking should be part of your workday. Consider giving yourself a goal to network with a specified number of people each week. Consider, for example, connecting with three people each week. You can network by e-mail, phone or in-person. Give yourself the opportunity to remind people that you exist, learn what they are doing and share what you have been up to lately. The more you stay top of mind and the more information is exchanged, the more likely opportunities will arise.
Networking is not an extracurricular activity to do only if you have extra time. It is the core of your business. Start conversations with new people, and continue conversations with existing relationships. You can never network too much.
2. Share content.
Write an article, or share your thoughts on other’s content. Let people know what is on your mind and what you are thinking. The more you share your expertise, the more people will know about what you know and how you think. These are the types of things that potential business partners evaluate when they are thinking about who they want to work with. Think of sharing content as a part of advertising your business and putting into action your experience and skills.
3. Wait for it.
Business opportunities, particularly for a consultant or solo-entrepreneur, don’t always come at a steady pace. Sometimes there is an onslaught of work. Sometimes it is slow. And that is okay. You do not have to have tons of inquiries or requests for proposals all the time to have a successful business.
Patience isn’t just a virtue. Patience is key to maintaining your business. If you have not received interest by a potential business partner in a few weeks and are about to call it quits, you may not be cut out for being a consultant or solo-entrepreneur. Believe in yourself, and keep networking and sharing content. Give it some time. The work will come.
To ensure you always have business opportunities, network and share content at a steady pace. Also, have some patience. Not all successful businesses have new inquiries every day or every week. When you focus on connecting with people and publicly sharing your thoughts, opportunities will come when you least expect it.
January 31, 2019 at 11:04AM
Forbes – Entrepreneurs