Add another layer to your #Business literacy. We at Serebral360° would love to know if the Forbes – Entrepreneurs article was helpful, leave a comment, like and share. Let’s dive in and discuss the information and put it to use to grow your business. #BusinessStrategy #ContentMarketing #WebDevelopment #BrandStrategy
Info@serebral360.com 762.333.1807 www.serebral360.com
Grap a copy of our NEW Business Stratgety Books #FFSS VOL1 and #FFSS VOL2
When Al Doan suggested to his mother, Jenny, in 2009 that he film her making patchwork quilts and post the videos on YouTube, she was not at all receptive. “Isn’t YouTube where all those crazy teenagers put their videos?” she said. YouTube was all of five years old at that point, and the era of influencers earning tens of millions of dollars had not yet dawned.
But the Doan family business, Missouri Star Quilt Co., was barely limping along. Jenny, now 60, was earning a small sum finishing other people’s quilts on a machine her children had bought for her, and Al had set up a small quilting supply business in Hamilton, Missouri, a one-stoplight town 64 miles northeast of Kansas City. The Doans had moved there 14 years earlier after they’d hit hard times in California.
“We were looking everywhere for quilters on the internet, and we couldn’t find them,” says Al, who is the chair of Missouri Star’s board. “I’d launched a site to sell our quilting supplies, but nobody cared.” With a marketing budget of zero, he wanted to give YouTube a shot.
At the first shoot, Jenny was so nervous, she tripped over the camera cord and broke her leg. She was also not good at reading from the scripts Al wrote for her. But she was a natural performer who had acted in regional theater. Mother and son soon figured out that all she needed was a concept, such as how to make a Christmas Tree chevron quilt, and she could improvise from there.
Jenny Doan ended up being a huge hit on YouTube: Her 500 videos have been viewed more than 150 million times, and they draw Jenny-lovers to tiny Hamilton, where they spend thousands of dollars in the company’s 12 quilting supply shops, each with a different theme, like Florals, Kids & Baby and Batik Boutique. The company has more than 450 staffers and is one of the biggest employers in the region. Forbes estimates Missouri Star’s annual revenue at $40 million.
“What YouTube did for us was, all of a sudden, give us a reason to exist,” says Al, 36. “It helped us solidify our brand and our mission. Before that, we were just trying to help Mom pay her bills. YouTube shifted us into high gear.”
Read more on Forbes about Missouri star here.
Just two weeks left to submit nominations for the 2019 Forbes Small Giants list! Nominations close Jan. 31, 2019. Please submit using the application here.
January 11, 2019 at 12:19PM
Forbes – Entrepreneurs