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If you spend enough time around marketers and inside large marketing agencies, “success,” as we traditionally define it (i.e., raises, promotions, etc.), can start to look eerily similar for everyone. We’ve all been there, and there is no question it can be frustrating.
As my definition of “success” started to evolve, I became obsessed with building something that filled what I saw as a gap in the market. I don’t believe in replicating something and bringing it to market unless it’s truly unique, and that’s what I set out to do with my own agency.
Creating my marketing and public relations agency (which just celebrated its one-year anniversary) was never easy, so I find it helpful to rely on the words and past success of others to keep me motivated. Particularly, I think about what Jim Koch, founder of The Boston Beer Company, had to say on this concept and how much it resonates as a new business owner: “There’s a difference between scary and dangerous. There are things in life that are scary, but not dangerous, but we’re scared of them. And then there are things that are dangerous, but not scary. And those are the real problems. Those are the issue.”
Was it scary to leave a structure and environment that has taught me so much? Of course. But I see now that it wasn’t at all dangerous. So after one trip around the sun, here are the lessons I learned in the past year that I want to share with anyone else in the process of starting a business:
1. Don’t ‘over-architect.’ My company, by design, is flexible. We can make tough, important decisions quickly and bring in the right people on the drop of a dime. This helps us service our clients more effectively. So when you’re starting a business, always make a plan — they are extremely important. However, it is equally important to allow yourself to be receptive to feedback. Listen to what your specific markets or clients are demanding, and allow your plan to change as a result.
2. Be great to your people. It isn’t exactly earth-shattering news that when people are treated with respect, they have a tendency to give it back. Do you very best to create and hire a team of people who share the organizational vision and are going to help it be realized. Be clear with your expectations, and don’t be afraid to check in with them regularly to ensure everyone is still on the same page.
3. Don’t forget to have an outlet. Dealing with stress is paramount to long-term success, and there are a lot of ways to deal with it. For me, exercising can shake the rust of a bad meeting or even a difficult conversation with a client. Find a safe and productive way to let out the stress you’ll inevitably experience — and do it right away.
4. Give back. Make giving back part of your mission, and live it every day. Find a cause that aligns with your business and what you do. For example, my company works with a local organization to get and keep young girls in sports longer, which creates community and establishes values for the girls who partake. It’s a cause that is close to us physically and emotionally as a team of women who understand the importance of female empowerment.
I know that I am not the be-all-and-end-all voice for starting a new business, and I encourage you to seek out as much advice as possible if considering such an endeavor. But I believe by keeping these four tips in mind, you’ll be able to take the first few steps toward successfully launching your startup.
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“Looking Back On Lessons Learned After 365 Days Of Operating A Marketing Agency” | Written By: Catherine Merritt, CommunityVoice / Forbes – Entrepreneurs
November 18, 2019 at 08:04AM
VIEW ARTICLE ON Forbes – Entrepreneurs >> https://www.forbes.com/sites/forbesbusinesscouncil/2019/11/18/looking-back-on-lessons-learned-after-365-days-of-operating-a-marketing-agency/