Add another layer to your #Business literacy. We at Serebral360° would love to know if the Forbes – Entrepreneurs article was helpful, leave a comment, like and share. Let’s dive in and discuss the information and put it to use to grow your business. #BusinessStrategy #ContentMarketing #WebDevelopment #BrandStrategy
Info@serebral360.com 762.333.1807 www.serebral360.com
Grap a copy of our NEW Business Stratgety Books #FFSS VOL1 and #FFSS VOL2
Southern California, like many parts of the country, has terrible traffic. With almost 13 million Californians driving alone into work each day, it’s no wonder. When I have a long commute, the waves of traffic every few miles are enough to make me loathe driving. It’s often bumper-to-bumper, which gives me some good long looks at the BB gun holes on the 65 mph speed limit signs. Among the many consequences of heavy traffic is how it affects my day – fighting traffic is mentally tiring. Imagine how professional drivers fighting traffic for hours must feel?
An overlooked aspect to the increased automation of our vehicles is the potential productivity boost American workers could get from expending less mental energy on all that effort getting to and from work. Certainly, if I’m any gauge, I’ve found driving less taxing since I started driving my Tesla with its Autopilot option on. The car starts and stops when traffic starts moving, so I don’t have people laying on their horn if I’m not paying close enough attention to the traffic flow. I don’t need to keep my foot on the gas pedal and I’m probably delaying some future visit to the mechanic because I don’t ride the brake anymore. The car basically does the thinking for me. My Tesla has radar and sensors that cover my blind spots — it recognizes motorcycles between lanes as well as pedestrians walking. It doesn’t follow too closely to traffic in front and slows automatically as it senses traffic slowing, too.
All of these take some of the burden off of my brain. And as a result, I have more mental energy when I get to where I’m going.
But advanced driving technologies aren’t perfect. For one, they make me less aware as a driver because I find myself trusting the car more, making me feel more like I’m an accessory to the Tesla, rather than the one in charge. I also don’t like Autopilot nearly as much off the freeway. There are too many variables, like parked cars, joggers and the occasional jaywalker.
And I’m not the only one who finds shortcomings with current driving tech. Consumer Reports says its tests of a more advanced Tesla system than what I have, called Navigate on Autopilot software, witnessed the system initiating unsafe lane changes and attempting passes that will get you tickets in many states. Beyond Tesla, a recent Georgia Tech study found that current object detection systems for autos are worse at recognizing people with darker skin tones, apparently from how self-learning systems are trained to assimilate information.
I’m hopeful that all of these issues will get resolved in ways that are fair and equitable. For one, with more than $80 billion already invested in autonomous vehicle research, there’s a large incentive to make autonomous vehicles work.
And many of the benefits of self-driving technology are already finding their ways through the value chain. While Tesla introduced many of its advances, including Autopilot in 2014, we’re now seeing many of the same features in entry-level cars. For example, Mazda’s lowest-priced car, the $20,400 CX-3, comes with brake- and lane-assist technology, blind spot monitoring and alerts if a vehicle enters your path as you reverse. That a value-priced car has the futuristic tech features that were introduced just five years ago is an example of how quickly automobile technology is evolving.
And new technologies are being developed all the time. Researchers at the Massachusetts Institute of Technology recently announced a way to teach autonomous vehicles how to drive more like humans do when they’re navigating unfamiliar roads. People are exceptionally good at driving on roads they haven’t been on before — we’re great at absorbing and identifying instantly dozens of signs and cues. Robots aren’t. The MIT researchers found they can input a relatively simple map of an unfamiliar area and using a conventional neural network, the car recognizes external features its cameras see, such as stop signs and road line patterns, to immediately know how to drive properly in its environment, overriding erroneous GPS information if needed.
It’s these kinds of innovative leaps that have companies like Volvo predicting you’ll soon be able to eat, sleep and watch a movie during your commute. Long-term projections show self-driving vehicles becoming a $7 trillion market by 2050. The pace is amazing, especially since I remember when having a cassette player was an add-on.
So maybe it’s not too long before I’ll be watching my favorite TV show on the way home. But before then, I’ll gladly let my Tesla’s Autopilot take just a little bit of the driving effort off my hands.
June 5, 2019 at 12:11PM
Forbes – Entrepreneurs