Seven Amazing Local Growth Hacks For NY Entrepreneurs by Forbes – Entrepreneurs

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If you do an online search for “growth hacks,” you’ll find countless blog posts, articles and videos featuring all kinds of advice. You may start to see some patterns emerge, with experts claiming their tricks will work for anyone in any market or industry. But when you own a local business, you need to stay focused on the most relevant and effective tactics for your own community.

The members of Forbes New York Business Council have learned firsthand what truly works for other entrepreneurs in the Big Apple. Here are the top growth hacks and local resources they recommend for fellow New York business owners.

Members share their best advice on local growth.

Photos courtesy of the individual members

1. Always Leave The Door Open For A New Connection

The biggest business growth hack is staying out later than everyone else, talking to one extra person and making that connection. Being genuinely interested in someone else allows us to learn so much and make connections we never thought could be possible. Take the time to invest in other people’s interest or businesses and they will take the time and money to invest in you. — James Giacopelli, Giac Capital, Inc & Giacopelli Accounting and Tax Services, LLC

2. Participate In Local Events

Participating in and donating to local events is key. It allows you an opportunity to meet people within the community and show them what you’re really made of. It’s a beautiful gesture and a wonderful way to connect with the people around your business. Some of the strongest relationships I’ve formed have been through donated goods or services. — Hoda MahmoodzadeganMolly’s Milk Truck and F’in Delicious Beverages

3. Join A Coworking Space

Being in the coworking business and having thousands of companies working under our roof has been a tremendous resource. We’re part of a vast network that allows me to utilize the talents and expertise of my customers and to invite them to become my vendors. — Morris Levy, The Yard

4. Look Outside Manhattan For Vendor Relationships

Being a native New Yorker, I may call this a hack or an advantage. For every vendor in Midtown, I can probably find someone in the outer boroughs that charges 20% less or so. New York may be huge, but local, long-standing relationships and loyalty still go a long way. Bringing recurring business to local vendors has given me the ability to offer great pricing to clients across the board. — Warren H. CohnHeraldPR

5. Celebrate Women-Owned Businesses

Celebrate women-owned businesses. My company is Women-Owned Business Enterprise certified on the city, state and national level. WBE provides a community that offers support and visibility to small, yet successful women-owned businesses. — Jill Strickman, GENUINE: The Real People Company

6. Have Your Business Card Handy

Be like a politician: “Shake hands and kiss babies.” The best growth in my business came from going out to events, meeting people, introducing myself and handing them a business card. You cannot be afraid to go out there and show people who you are and tell them how you can help them. A nice business card goes a long way as well. I still have clients I met this way 16 years later. — Edward AlvarezEdward A Alvarez, DDS, PC/NYCLaserDentist

7. Actively Engage With Your Community

Being active and present locally is essential to growing your reputation and business locally. As a start, make sure you’re listed on Google Maps and Yelp. And whether you host a local event or just catalyze a conversation on digital channels with local influencers, being active in the community is key. No matter what, you can’t sit back and wait for brand awareness to come to you. — Francesco BaschieriVoxnest

April 17, 2019 at 11:34AM
https://www.forbes.com/sites/forbesnycouncil/2019/04/16/seven-amazing-local-growth-hacks-for-ny-entrepreneurs/
Forbes – Entrepreneurs
http://www.forbes.com/entrepreneurs/
http://bit.ly/2CMy7Yu