Seven Steps To Expanding Your Business And Your Clients Beyond New York by Forbes – Entrepreneurs

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As a small business owner, it can be easy to rest on your laurels and be content with the business you’ve already generated in your local New York market. But expanding your operations beyond the confines of the city can help you grow and reach new potential for your organization.

To expand outside of New York, you need to consider your current customer base and the potential clients you are looking to capture. But you also need to be sure you have a plan in place to increase your business without growing too fast, all while learning to build relationships in these new territories.

Below, seven members of Forbes New York Business Council share some of the key steps any business should consider if it wants to expand outside of its local market.

Forbes New York Business Council members share their insights on what local business owners should do when considering expanding outside the New York market.

Photos courtesy of the individual members.

1. Create Content For Global Consumption

It’s easy to create content with the local market in mind, but if it’s crafted properly and transcends geography, culture and localization, the value that you provide in your thought leadership will resonate beyond your current borders. – Scott Amyx, Amyx Ventures

2. Don’t Expand Too Far Too Quickly

This is a problem I see often in the franchise space. Growing your brand too quickly can be a disaster and cause your company to implode. The first step should be to expand in your local area and keep things under control. If your business is in New York, you likely have a great following in the area and you capitalize on this brand awareness. – Don Daszkowski, International Franchise Professionals Group – IFPG

3. Stay In Touch With Existing And Potential Clients

People move and find new jobs. Staying in touch with existing and potential clients as they move from project to project through an intuitive CRM, LinkedIn tools and online newsletter marketing is essential to growing your business beyond state lines. Also, see if NYC clients have offices in other states or countries and network your way to people in other cities. – Jill Strickman, GENUINE: The Real People Company

4. Focus On Delivering Excellent Service

It is important to first focus on a solid foundation and relationships locally. We were able to expand to service clients in Israel, Turks and Caicos and Miami because of referrals from happy clients. The more you focus on delivering results, keeping your customers happy, etc., the more you become known for great work. Expansion is easier with a positive reputation for delivering results. – Warren H. Cohn, HeraldPR

5. Rely On Your Team And Their Resources

Look to your contacts and team. This may dictate where you look, as contacts and resource access necessary for initial startup and growth may be outside your local area. It might be an organic opportunity! For our company, the hubs of activity specific to our business needs and our team contacts led us to make a decision to expand naturally. – Samuel Mikail, SM Group Holdings Corporation

6. Go Deep In Your Market

Concentrate on saturating your local market. It’s better to go deep than it is to go far. Especially if you are offering a product or service. The likelihood of customers coming to you when you are local versus at a distance is night and day. Your local customers and clients are the backbone of your business, take good care of them. – Hoda Mahmoodzadegan, Molly’s Milk Truck + F’in Delicious Beverages

7. Start Planning From Day One

If your intention is to be national or international, make that part of the plan from day one. Consider your local play a test case and make all of your business decisions, no matter how small, with that planned growth in mind. That will keep you from getting yourself into a position where something isn’t scalable and your winning business formula has to change in a way you didn’t consider. – Francesco Baschieri, Voxnest

June 13, 2019 at 01:19PM
https://www.forbes.com/sites/forbesnycouncil/2019/06/13/seven-steps-to-expanding-your-business-and-your-clients-beyond-new-york/
Forbes – Entrepreneurs
http://www.forbes.com/entrepreneurs/
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