Seven Things Successful Service-Based Businesses Have In Common by Forbes – Entrepreneurs

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Almost every type of service-based business operates in a competitive market. Finding ways to capture your segment of the local market share is critical to success. Service business owners who understand these priorities are more likely to be leaders in their arena.

1. Word Of Mouth Is Still The Best Advertising

The ways people make referrals may have changed, but they’re still the best way to grow a service business. Today, digital word of mouth is one of the most common ways for your customers to share your info with friends. They can send your website link via a digital messenger or invite friends to follow your business Facebook page, Twitter account or Pinterest board. Successful service businesses are easy to find on multiple platforms, including social media, Google Maps and Apple Maps.

2. Overdeliver On Your Customer Service Promises

Anyone can say they have great customer service, but living up to that statement isn’t always easy. It starts with proper training of your employees and holding them accountable to your standards. One of the best ways to be sure your employees are following through on your expectations is to ask your customers. This can be done with a follow-up letter, phone call or email survey about specific customer service marks your employees are expected to hit.

3. Know What’s Important To Your Customers

Another way to win on the customer service front is simply listening to customer suggestions. Changing a few details of how you perform can be minimal in cost and high in return. Showing respect for customers’ property when working in their home or business is one of those things that can have a big payback. Do your people leave a mess, or do they do a full cleanup before they leave? Those details can make a difference in whether the customers call you again or share your name with friends.

 4. Prompt And Clear Communication

There will always be situations where you run behind schedule or times when unexpected costs are involved in completing a job properly. No customer wants to hear that you won’t be on schedule or on budget, but there is something they hate more: lack of communication in these situations. If you’re going to be late for an appointment or unable to complete their project when promised, let them know as soon as possible. Do the same on additional costs. Time and dollars – both are precious commodities to the average consumer.

5. Hire Quality People For Quality Work

Most service businesses require interaction between customers and employees. This means personality and character should be key factors to consider when hiring employees. A person can be very skilled at their work and still be bad for business if they don’t treat your customers with respect. The service worker who knows their work but uses colorful language in front of the customer’s small children will send a negative message through the local grapevine as fast as a lightning bolt.

6. Know When To Say No

Sometimes saying no to your customer is best for them or best for your business. The customer is not always right. You are the expert in the service you provide. It is your job to politely educate your customer on the reasons you do things differently than your competitors and price things differently. If the customer needs to learn lessons through a negative experience with someone else, let them. Smart business owners don’t compromise their integrity or their value to please a customer.

7. Never Take Your Customers For Granted

When your business is as busy as you want it to be, it’s easy to become complacent. Don’t fall into that trap. Even the most loyal of customers can move away or switch providers. Keep your customer service at its best, and never, ever stop your hunt for new customers.

A service business that doesn’t focus on these seven key points will find it hard to keep its head above water and will always be struggling to maintain or find customers. Those that understand and practice the values noted here will find all the success and growth that is available in today’s highly valued service industries.

June 4, 2019 at 08:06AM
https://www.forbes.com/sites/forbesnycouncil/2019/06/04/seven-things-successful-service-based-businesses-have-in-common/
Forbes – Entrepreneurs
http://www.forbes.com/entrepreneurs/
http://bit.ly/2CMy7Yu