Stuck On Content Marketing? Here’s How To Find The Best Topics For Your Audience by Forbes – Entrepreneurs

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When working on your business’s content marketing efforts, your first priority should be your audience. Understanding what exactly your customers want to read is crucial to generating high-quality, engaging content. Ask yourself what topics they might be interested in learning about, what problems they’re dealing with, and how you can guide them to a solution—even if that solution has nothing to do with what services you offer.

There are many effective ways to find the answers to these questions, but not everything works for every organization. That’s why we asked the experts of Young Entrepreneur Council for their thoughts on the matter. Here’s how they recommend you determine your brand’s ideal content marketing topics.

Members discuss a few ways you can find out how best to reach your target audience.

Photos courtesy of the individual members.

1. Go Where Your Audience Hangs Out Online

To figure out what content your audience is interested in, try visiting some online forums and groups. Think about your ideal customer and where they would hang out online. For instance, if your target audience is moms, research some popular online forums that are dedicated to moms. You can then browse those forums and take a look at real-life conversations your target audience is having. You can discover their biggest pain points and see what they’re most excited about. You can even discover what blogs they’re already reading and what brands they’re using. Compile that valuable information and use it create content that will resonate with them.  - Stephanie WellsFormidable Forms

2. Dive Into Analytics Data And Question Keyword Research

Make use of your website or social media analytics data to see which topics have been previously popular. But that’s only possible if you’ve put up enough posts for your data to be sufficiently representative of your audience’s preference. If you’re just starting out, it can be extremely valuable to conduct research using a keyword research tool like Ahrefs, Google Search Console or Answer the Public and search for question phrases that contain one of these terms: how, what, compare, vs., top, best. - Diego OrjuelaCables & Sensors

3. Check Out Quora 

Quora is a website that allows you to research popular articles based on the keywords you search for on the site. You can use Quora to search for your target keywords, and easily see what’s trending. Compile the data from all of the trending articles and think about ways you can add your own touch to the topic. Finally, use a tool like Answer the Public to explore what options you have when coming up with a title for your new piece of content. If you’re researching the correct keywords, you’ll be able to find out what topics within your niche interest your audience. - Syed BalkhiWPBeginner

4. Run A/B Tests On Your Blog Content

It’s an effective strategy to lay the foundation of a blog by focusing on a specific niche. However, once you’re ready to expand into different niches, it’s a good idea to conduct A/B tests on your audience to see which topics they’re the most receptive towards. Start by writing two pieces of content about two different niches, but with a similar format and word count. Then, track these articles’ engagement metrics like page views, social media shares, comments and overall read time. Whichever article has greater engagement is clearly more interesting and engaging to your audience, so you should focus on that topic for future pieces. - Bryce WelkerCrush The CPA Exam

5. Know Exactly What Your Audience Is Looking For

The most important piece of designing marketing content is knowing your audience. Consumers today are inundated with information and targeted advertisements, especially online, so it is crucial to tailor your content as much as possible to match your audience’s niche tastes and preferences. Use customer service data to determine your audience’s pain points and also what they enjoy about your company. Identify your strengths through client feedback and page analytics and stick to what is already working. Creativity is important but there is no need to reinvent the wheel. The more specific you can be with your content, the more chance you have of engaging with your audience. - Daniel GriggsATX Web Designs, LLC

6. Think About What You Want To Read

It’s great to get feedback from your audience, but sometimes you can come up with great content ideas simply by asking yourself what you would want to read about right now. Think about when you started your business—you saw a need and you wanted to fill it not only for others but for yourself as well, right? Trying to please your audience can sometimes lead to dry content that is really just rehashed ideas from other sites that are trying to do the same thing you are. If you write about things you would want to read about, your content will be inspired and unique. You will have the element of surprise on your side. It may fall flat with your audience, but it also might resonate with them more than ever. - Reuben YonatanGetVoIP

7. Stay True To Your Brand

Start by staying true to your brand. Produce content that tells your story, reflects your values and advances your mission. As you go on, track what is popular and then tailor your content to that. But whatever you do, stick to what makes you, you. Veering from your brand dilutes your identity and weakens your connections with clients. - Beth DoaneMain & Rose

June 7, 2019 at 08:18AM
https://www.forbes.com/sites/theyec/2019/06/07/stuck-on-content-marketing-heres-how-to-find-the-best-topics-for-your-audience/
Forbes – Entrepreneurs
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