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Your profitability as a coach starts with your coaching niche.
As with any business, the selection of the niche involves investigating the market size and ease of service to that market. If the market is too small, you will struggle to grow your business, regardless of how much you work you put into it. Also, without a strongly defined niche, you will struggle to catch people’s attention and lose money from the start.
Choosing a coaching niche can be stressful. If you are tired of over-analyzing, consider gaining inspiration from the following fastest growing coaching niches in the world, selected through careful industry trend analysis.
People are living longer, the earth’s population is on the rise, and institutions and governments are speeding up towards sustainable development. Women are an integral part of this development. If women were to take part equally in the workforce, it would unlock trillions of dollars to the economy according to research by the UN, pointing to a demand for those who will make it happen.
A women’s empowerment coach facilitates women to disengage from limiting beliefs and conditioned responses to open up life choices that were previously inaccessible to them. More and more women are seeking to shift away from having motherhood be their sole legacy in life. Not all women want money, but all of them want self-actualization and greater clarity on their unique purpose in life.
Most companies have mechanisms and methods to measure customer satisfaction. Technology is making things easier on this front. But what about employee satisfaction?
The benefits of high employee satisfaction are widely known, they include higher retention rates, increased revenues, and higher creativity, yet one in two employees feels dissatisfied with their work. Management usually takes this as a sign to roll out employee benefit systems, which hardly work in this day and age anymore.
As an employee satisfaction coach, your job is to heal broken relationships within the workforce. Mostly it is about the employee’s relationship with themselves and their motivations within the team. Why do they go to work?
Restructuring workplace dynamics is a long-term investment for businesses which produces almost immediate results. It is the case of Asen and Laura from Balcanic:, whose experiences in nature teach corporate clients the simplicity of building high-performing teams. The experience turns out to be transformative: clients from all industries fly over and turn into repeat customers for the coaching couple, in great part because of the value gained.
Coaching is not a basic necessity such as food, water and shelter. For this reason, you have to develop the need for your services in prospective clients. With chronic illnesses, there is a ripe market hungry for alternatives to costly traditional medical interventions.
A chronic illness coach heals or severely decreases the symptoms of chronic illnesses. These could be Hashimoto’s disease, depression, multiple sclerosis or any other condition lasting for extended periods of time. Your job as a coach is to develop a healing practice and help clients tune in to their body, listen to it and do what is right for it.
The world is opening up to a new age of freedom and tolerance. This is being manifested in the rise of non-binary relationships. In a survey of over 30,000 millennial Americans, 63% of them were tolerant to same-sex relationships, and whilst this is cause for celebration for hundreds of thousands worldwide, there is a very different reality for those still afraid of revealing their feelings.
As a sexuality coach you help clients navigate through the challenges of sexual expression and intimacy. Most people are still afraid to talk about the subject and can be a source of unnecessary anxiety, self-criticism, and blame. The key to sexuality coaching is embracing vulnerability and showing others how communication is the key to fulfillment.
A word of caution, be careful with the online advertisement you use as a sexuality coach. You could have your accounts blocked and payment processing capabilities removed. Make sure you read the advertising guidelines carefully and have another pair of eyes look through to ensure conformity with the rules.
The act of selling is the motor of the economy. Companies want to hire effective sales representatives from the get-go, investing the minimum time in costly training. The number one problem faced by most sales managers is creating a thriving sales culture in which performance increases across the whole sales team, instead of those more naturally equipped for the position.
As a sales coach, you establish a longer and more frequent relationship with sales representatives than traditional sales trainings. Your aim is to ensure sales reps perform at their peak and bring in accounts to hit their quotas. It is a very lucrative niche, backed by research: managers that coach, even if not well, have higher performing teams. If managers learn how to coach well then the performance of their teams skyrocket. The most important element is that of cadence and frequency in the coaching intervention.
March 14, 2019 at 09:08AM
Forbes – Entrepreneurs