Add another layer to your #Business literacy. We at Serebral360° would love to know if the Forbes – Entrepreneurs article was helpful, leave a comment, like and share. Let’s dive in and discuss the information and put it to use to grow your business. #BusinessStrategy #ContentMarketing #WebDevelopment #BrandStrategy
Info@serebral360.com 762.333.1807 www.serebral360.com
Grap a copy of our Strategy Books 👉 CLICK HERE FOR VOL1 and 👉 CLICK HERE FOR VOL2
The largest population cohort in America is aging and that can be both good news and bad news, depending on how you look at it. Mary Furlong, who is clearly the leading authority on the longevity marketplace, looked at it as a huge business opportunity, and for the last 10+ years has thrown much of her energy into producing conferences that highlight the challenges and opportunities that face an aging America.
Through Mary Furlong & Associates (MFA), Dr. Furlong and long-time collaborator Lori Bitter, president of The Business of Aging, are now producing three events per year: the “Boomer Venture Summit,” the “What’s Next Boomer Business Summit,” and the “Silicon Valley Boomer Venture Summit and Business Plan Competition.” These events move around to different parts of the country each year, which makes it accessible to a variety of attendees and participants. New to the lineup this year was “What’s Next Canada?” in March in Toronto.
So, what happens at these conferences? At the recent “Boomer Business Summit” in New Orleans we heard about innovations in older adult health and wellness, the flow of technology for caregiving, critical pivots in senior housing, new product design for enhanced interpersonal communication, the joy of starting a business in mid-life, and why having a brain health strategy component is essential to a business model in the longevity economy. There were panels of experts in all of the above fields as well as a panel of C-suite veterans who shared their insights and ideas for the future of innovation in the longevity space. Masterful moderation by leading journalists, authors, and change agents made the panels particularly captivating.
AARP Innovation Labs is one of MFA’s primary sponsor for these events. In New Orleans, they showcased four start-up companies whose products addressed the challenge of how to use “voice first” and artificial intelligence (AI) to improve social connections and empower people to choose their own path in later life. The start-ups competed against one another for a chance to go on to the national AARP Innovation pitch event in Washington D.C. later this year. A representative of each start-up was given the opportunity to briefly pitch their product to the conference participants and we voted through an app to determine the winner. It was a tough competition, as they were all fascinating ideas for a more connected future. For this round, the winners were Loro, a mounted wheelchair assistant for people with physical disabilities, and Intuition Robotics, whose ElliQ robot was designed to be a friendly, intelligent, inquisitive presence in daily life.
For some attendees, the most compelling part of the day-long boomer business summit is an opportunity to participate in an event called Purposeful Networking or “speed dealing,” which is a chance to rapidly pitch a brand new product or service idea to a selection of business development representatives from large healthcare firms and financial institutions. However, for most attendees, it’s a chance to network with movers and shakers in the longevity economy, the people and companies at the vanguard of progress in this arena. The atmosphere was charged with excitement. We knew that we just might be witnessing the birth of the next big thing to make life easier, more satisfying, and more fun for the boomers.
April 26, 2019 at 07:54PM
Forbes – Entrepreneurs