Add another layer to your #Business literacy. We at Serebral360° would love to know if the Forbes – Entrepreneurs article was helpful, leave a comment, like and share. Let’s dive in and discuss the information and put it to use to grow your business. #BusinessStrategy #ContentMarketing #WebDevelopment #BrandStrategy
Info@serebral360.com 762.333.1807 www.serebral360.com
Grap a copy of our NEW Business Stratgety Books #FFSS VOL1 and #FFSS VOL2
The turn of another year always brings with it the allure of a new beginning. I am no exception to this lure. And ahead of the new year, I read the first writings of Napoleon Hill, the king of the stigmatized self-help genre, whose book Think and Grow Rich has sold over 20 million copies.
In Truthful Living: The First Writings of Napoleon Hill, twelve axioms summarize the key lessons in the book:
- “First comes thought; then organization of that thought into ideas and plans; then transformation of those plans into reality. The beginning, as you will observe, is in your imagination.”
- “Among the thousand and one little things which go to make up the qualifications necessary in the thoroughly efficient man is the all-important faculty of working with a definite purpose in view ― with a ‘chief aim in life.’”
- “Big pay and little responsibility are circumstances seldom found together.”
- “Enthusiasm is simply a matter of SELF-INSPIRATION, nothing more, not less.”
- “Any idea, plan, or purpose may be placed in the mind through repetition of thought.”
- “It seems to me that one of the great purposes of life is to BE HAPPY ALL THE TIME AND TO MAKE OTHERS HAPPY!”
- “God made THE world, but He doesn’t make YOUR world.”
- “Effort only fully releases its reward after a person refuses to quit.”
- “Be ambitious if nothing more. Other things will take care of themselves.”
- “The richest experience that can come to a man or a woman is that of financial reverse. The full value of such an experience will depend upon whether we accept it as a blessing or as a curse.”
- “As a man thinketh in his heart, so is he.”
- “Whatsoever ye soweth that shall ye also reap.”
I am the first to admit to wanting to dismiss many of these as truisms. Sayings like “All forces which make for your success are within you!” or “Be courageous! Have faith in yourself! Believe you can accomplish whatever you wish to accomplish!” seem absurdly trite. Nothing, in my experience anyway, is that simple in practice.
To discuss the lessons found in Hill’s book in more detail, I spoke with Jeffrey Gotimer, who annotated Truthful Living and who is the bestselling author of The Little Gold Book of Yes! Attitude, among others. To start, I wanted to get grounded in his own story.
“I was twenty-eight years old. My then wife had just given birth to twins. I was kind of broke. I had zero direction. I did not know where I was going and my attitude pretty much sucked….
And this is what I did. I sat down with a bunch of other people, men and women. And we took a four-hour sales and positive attitude lesson every day, in the company I was working for, for one year. And during that time, we had to write a report. Each person, we went around the room and assigned a chapter a day in Napoleon Hill’s Think and Grow Rich. And we had to do a book report. There’s only fifteen chapters in the book. We were going through the book a little more than once a month. So I became an expert at this. And after about the third go-around, I really got, and have kept for all these years, a personal and positive impenetrable attitude….
And that led me to become a manufacturer. Sell things in New York City, have successful businesses, launch a consulting career, write columns, and they become books and now, since 1992, I’ve published 15 books, all of which have made the bestseller list.
So I’m looking at this from a standpoint of…I started out where my attitude could have gone anywhere because I was living in New Jersey, the land of negative. I grew up a Philadelphia fan where we boo Santa Claus. So I’m pretty versed in what it’s like to grow up in what I would call a challenging atmosphere. And once I achieved positive, all that stuff just rolled off of me.”
Many people look back and say they had a pivotal moment in their careers. From Gitomer’s story, it seemed that that one-year class on Hill’s book, Think and Grow Rich, was his. But Gitomer is clear: a pivotal moment doesn’t mean immediate results.
“It wasn’t a true pivotal moment other than how I felt about my own attitude. Along the way, my parents passed away, I had a failed business and a very successful business. I don’t want to be crude about it, but shit happens. And the way you deal with that determines the outcome. And the outcome is what matters in life. It’s not making a sale. It’s about what happens after the customer takes ownership and how they feel about it. You don’t buy a refrigerator, you buy the refrigerator but then you take it home and use it…..whatever it is you buy, it’s all about using, not a purchasing. And it’s the same in life it’s all about what you learn, and then how you put what you learn into some kind of action.”
How long into this course did he start to experience this internal change?
“It was in the first third that I started to see a change. But by the end of it I was off the chart. You have to have the discipline to do it. And in today’s world, we are distracted by everything and every one. I didn’t have a cell phone. I didn’t have a computer. Credit cards were brand new. Brand new technology was cassette tapes….The problem is in today’s society, we are way too diversified in terms of distraction. And everyone wants to have a side hustle instead of a main hustle. And I think that’s part of the issue. Everyone’s disappointed in where they are because they see all the billionaires on television and social media and they want to become one. And I’m going to write a book called Before You Can Become A Millionaire, You Better Become A Thousandaire.”
Discipline’s a funny thing. On the one hand, people love to praise hard work as the primary variable required for success. On the other, few people are willing to put in the unglamorous work that no one sees, few people are willing to persevere when nothing seems to be going their way, few people are willing to pay the price which frequently seems too high. “Thousands and thousands of people will read this book, but less than 5% will adopt the principles, take the action necessary,” Gitomer writes in the book. And I hoped he could expand on that point.
“If you could only get that number up to 7% the world would be a lot better off….Stop looking at what the rest of the world is doing and start focusing on yourself. What do you need to do in order to succeed regardless of what the other person does to succeed. If they take a scooter to work and you’re walking to work, don’t begrudge the fact that you don’t have a scooter, celebrate the fact that you’re going to be healthier. You can look at it two ways. The old adage is glass half full, glass half empty. But the new adage is I can take things positively or negatively. My choice. If you went broke, if you had all your furniture repossessed, you could either say, omg I’m going to die or great no more payments.”
The choice is one we have to continually make. It’s not a big, one-time choice to choose to see the world as glass-half-full, but endless micro-choices every single day.
“Focus on the opportunity you have for yourself. Focus on that first. Be selfish. Because positive attitude is selfish. If you’re going to be a successful person, first you have to become the best person you can be for yourself. If you want to be a great dad, first you have to be a great person. Or great doctor, you have to be a great person. All of it revolves around who you are as best….
Gitomer applied the same concept to goals…
“Why not have your best decade ever? Why would you only want to have [the best year ever]. I want you to build your foundation and that’s what Napoleon Hill talks about in Truthful Living. Build your foundation based upon your ethics, based upon your desire, based upon your self confidence, based upon your self discipline. Based upon your enthusiasm and your ability to concentrate on what it is that you need to do to first and then you can start to do for others second.”
…And to resilience and grit…
“How you react. How you respond. And how you recover. From what happens to you, or what is done to you or what is said to you in a moment. If it takes you longer than a moment [to recover], you’re a victim of your circumstances. You have the opportunity to respond any way you want. Use the opportunity to recover anyway you want. And you can whine about it. Or you can deal with it.”
Many in my generation, I’ve noticed, are at a critical turning point in their careers, a point in which they are trying to figure out what to do with their lives and to find meaning that will inform the direction of their careers. But at the same time are not always willing to take the necessary risks required. I posited this idea to Gitomer to see what he thought.
“If you have an expectation that things are going to be given to you, or entitlement for things, you’re headed down the path of mediocrity. Just expect nothing and work as hard as you can. And all of a sudden you’re going to get lucky. In the Napoleon Hill book, one of the chapters is luck versus pluck. And pluck is your ability to work hard….There’s no lottery. You create your own lottery….
“Anybody in America, and now [almost globally], anybody can make it. The question is what’s their drive, what’s their chief aim, what’s their goal? What’s their attitude towards it? How happy are they? How determined are they? What’s their enthusiasm factor? And can you be accepted by others based on your positivity not based on your expectations or your entitlements.
“….You have these opportunities and you wake up in the morning and you decide how you want to react or respond or recover from them. I’m looking at the world now very pragmatically and saying to anyone, you have an equal opportunity to succeed if you believe you can. If you believe in yourself. And if you’re willing to take the effort that it takes to get passed what other people think and what other people are doing. Don’t worry about them.”
I offered that income inequality might be an obstacle to that idea. Many people are unhappy in their jobs who don’t have the option to leave.
“First step, quit today. Life’s too short. Maybe you have a financial circumstance and you want to build a little bit of nest egg before you quit. But you have to make that gameplan. You have to make your exit plan. And then it’s a very simple process for me.
“People ask me: How do you succeed? First thing you do is find something that you love. Because if you work at it hard, you’re going to be successful at it from day one. You’re going to love it from day one. Why would you go to a job where your boss is a jerk or you hate the people, or you can’t stand this. Don’t do that. And if you’re there don’t complain about it just make an exit…I think if you’re pissed off about what your situation is, create your own situation. There are entrepreneurial opportunities that exist in this country every second. Every single second. And people will say you’re nuts. That’ll let you know you’re on the right path. How many people do you think told Jeff Bezos he was nuts? How many people do you think told Steve Jobs he was nuts? You can’t listen to those people…
“Go start a business. Go be successful. Go perform a random act of kindness. Go do something that makes you feel good about yourself. A simple insight: How to become a better person for themselves. And if you take that route. You’re going to become a way better person for other people. You’ll be happier. You’ll have more self confidence. You’ll have more desire to succeed. And if you take the right steps on a daily basis, you’re going to win.”
Hill’s writing has resonated with so many people because it is a brief reminder of the individual power we have but forget we hold. In life, professionally and personally, we get so hung up on outputs that we lose sight entirely of inputs required to get them. Pay, job titles, career advancement, house, travel, marriage, kids. We go through life comparing and contrasting what we get, forgetting entirely about what we give.
But like any good business model, the best way to increase outputs is to increase the inputs. Our life is made up of moments (inputs). It would follow, then, that the smallest, yet most meaningful, shift we can make in our lives is by repeatedly making the best of this one very moment we’re in.
Easy to say. But the repeated microdecisions required makes it much more difficult to do.
Follow Stephanie Denning on Twitter: @stephdenning
And Also Read:
December 29, 2018 at 09:12AM
Forbes – Entrepreneurs