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If you want to find a new job, hire the best talent or network with today’s leaders, then LinkedIn is your playground.
While your LinkedIn profile is your gateway to new opportunities, too many people still make mistakes that are costing them big time.
Here are 5 mistakes that will kill your LinkedIn profile – and what to do instead.
1. The Unprofessional LinkedIn Profile Photo
Your photo is your first introduction to your new network.
No profile photo: If you’re going to engage on social media, then a profile photo is a prerequisite. People want to know with whom they are interacting. Add your LinkedIn profile photo today.
Unprofessional Photo: Remember, LinkedIn is a professional social media site. No photos in sunglasses. No photos of your beloved pet. No cropped photo of your face from a group shot, where another person’s arm is still around your shoulder.
The Ideal Photo: Whatever photo you display, make sure your photo not only represents who you are, but also who you want to become. Your profile photo will be viewed by your current employer, future employers, recruiters, colleagues and other LinkedIn members. While the optimal LinkedIn profile photo is a color head shot with you looking straight at the camera, you can also be creative so long as you’re authentic.
2. The Confusing LinkedIn Job Title
After perusing your name and profile photo, LinkedIn members will gravitate to your LinkedIn title.
Keep. It. Simple. Your job title should be straightforward and easy to understand.
Avoid The High Level Title: “Finance Professional.” (People want to know what specifically you do).
Avoid The Vague Title: “Entrepreneurial Leader.” (What’s that?)
Avoid The Meaningless Title: “Results-Oriented Lawyer.” (Focus on the type of law you practice, not how amazing you are).
What if you don’t have a job, but are looking for one? Say so in the job title area. If possible, specify the type of industry or role so that people can help connect you and assist with your job search.
3. The Laundry List LinkedIn Job Description
When sharing your job history, use this area to tell a story.
This is not your activity list on your high school yearbook or simply a hodge-podge of companies where you worked.
Find a way to link these experiences by a common thread that says who you were, who you are and who you will become.
Here are guidepost questions to consider as you write your job descriptions:
- Have you always worked in the same industry and therefore are you an industry expert?
- Have you worked in various industries or roles, and if so, why the change?
- Was one job experience short-lived, and if so, why?
- How did you progress throughout your career?
- What did you accomplish in each role?
Rather than focus solely on job titles and companies, focus on how you created impact.
4. Not Being Yourself In Your LinkedIn Profile
Always be authentic. Tell your story. Do it in a genuine way. You can aspire to become your favorite CEO, celebrity or author, but communicate in a way that reflects your tone and personality.
Share your unique voice. People want to network with you, not someone that you’re pretending to be.
5. Not Helping Other People On LinkedIn
LinkedIn is not only about building connections and finding job opportunities.
The most important thing you can do on LinkedIn is to give back. Yes, give back. Help others. Inspire them. Share your knowledge. Pay it forward.
And promise me this: the next time you see someone in your news feed who is searching for a job – even if you don’t know them – add a “like” to their post. Add a comment. Offer advice. Give them encouragement.
It will raise their spirit – and yours.
June 3, 2019 at 08:36AM
Forbes – Entrepreneurs