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In this digital day and age, where kids practically come out of the womb knowing how to use the internet, you might be surprised to learn that 46 percent of small businesses in the U.S. don’t have a website, according to a survey from the B2B research group Clutch.co. Of those site-less respondents, 10 percent cited a lack of technical knowledge as their main reason to stay logged off, as it were, and 30 perent blamed the cost of setting up and maintaining a site.
Both are valid excuses, to be sure. But the fact of the matter remains: small businesses that refuse to establish a web presence are "[ignoring] the fact that most Americans are on the web, looking them up," to quote Rehan Fernando, CEO of the web design agency EIGHT25MEDIA.
"Studies have shown that over 70 percent to 80 percent of people will research a company on the web before making a purchase decision, usually by visiting its website," Fernando told Clutch upon the release of its survey. "Even having a one-page website can establish credibility. It shows that the business is actually real and has taken the time to put out a presentation." (Not only that but a solid website has the ability to grow brand awareness and increase sales, too.)
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December 17, 2018 at 09:45AM