This Cannes Lions Festival Winner Talks Survival, Video Storytelling and State of the Advertising Industry by Entrepreneur

Serebral360° found a great read by Entrepreneur article, “This Cannes Lions Festival Winner Talks Survival, Video Storytelling and State of the Advertising Industry.”

Add another layer to your #Business literacy. We at Serebral360° would love to know if the Entrepreneur article was helpful, leave a comment, like and share. Let’s dive in and discuss the information and put it to use to grow your business. #BusinessStrategy #ContentMarketing #WebDevelopment #BrandStrategy
Info@serebral360.com 762.333.1807 www.serebral360.com
Grap a copy of our NEW Business Stratgety Books #FFSS VOL1 and #FFSS VOL2

In the second episode of season two of The Rough Cut, Storyhunter co-founder Alex Ragir went to Cannes, France for the Cannes Lions Festival of Creativity, a major event and award show for the advertising industry.

In this Cannes Lions special series, we’ll be releasing a new episode every week for the next two months with some of the biggest names in the industry. In our first episode from Cannes, we talk with Ari Halper, Chief Creative Officer at FCB New York, a division of FCB Global, the world’s second oldest advertising agency.

Halper led the team that won the Titanium Grand Prix at the festival for a campaign for Burger King called “The Whopper Detour”, where customers could unlock a 1-cent Whopper if they go near its rival’s McDonalds’ restaurant, and then head to the closest Burger King to get the discounted burger. 

Ragir and Halper discussed the importance of adapting in the fast-changing advertising industry, how diversity of talent can positively impact your company’s productivity and what traditional agencies like FCB will look like in 10 years.

Related:
This Cannes Lions Festival Winner Talks Survival, Video Storytelling and State of the Advertising Industry
Gain Financial Freedom With Your Own Ad Agency
How Amazon Prime Day Can Bring in Prime Sales for Your Business

July 9, 2019 at 01:37PM
https://www.entrepreneur.com/video/336278
Entrepreneur
https://www.entrepreneur.com/latest?utm_source=Feedly&utm_medium=related&utm_campaign=syndication
http://bit.ly/2ACyNtx