Add another layer to your #Business literacy. We at Serebral360° would love to know if the Forbes – Entrepreneurs article was helpful, leave a comment, like and share. Let’s dive in and discuss the information and put it to use to grow your business. #BusinessStrategy #ContentMarketing #WebDevelopment #BrandStrategy
Info@serebral360.com 762.333.1807 www.serebral360.com
Grap a copy of our NEW Business Stratgety Books #FFSS VOL1 and #FFSS VOL2
Paul Jarvis is no stranger to disruption and telling it like it is thanks to his time working at with Microsoft, Mercedes-Benz and athletes like Steve Nash and Shaquille O’Neal but Jarvis is not about the big, he’s about the better. Jarvis’s new book, ‘Company of One’, explores the idea of growth and why big numbers might not be the best way to success (or at all). Citing Kaufmann and Startup Genome Project research, it’s a sobering fact that 74 percent of high-growth tech startups businesses fail because they scaled up too quickly rather than competition or lousy business planning.
The book is packed with advice, data and common sense that helps the reader determine if they are appropriately sized or chasing their doom. While big can work, Jarvis wants business owners to know there’s more than one way to succeed over the long term in business; “There’s a swath of current business advice out there that doesn’t line up with research and facts around business growth being the only solution and always beneficial. The truth is, business growth can be useful, in certain situations, but is also one of the leading causes of failure.”
Possibly coming at the right time with economic conditions and companies cutting forecasts, Jarvis is focusing on freedom (perhaps unsurprising after working for himself for the last two decades). Jarvis doesn’t buy into ‘the hustle’; “For some reason, working for yourself and pushing yourself to the limits every single day are inextricably linked—as if working more is better. More isn’t better, better is better. The byproduct of business success doesn’t have to always be growth, instead it’s freedom. Freedom to determine if growth makes sense or not for your business.”. Jarvis believes there are three ways to do this; treating customer service as a marketing engine, determining how you can help your customers succeed and owning mistakes, take responsibility for them, and work towards not making the same ones twice. Looking at this criteria, it’s easy to see why companies like Facebook and pals continue to get stuck in bad situations.
Jarvis believes that business is changing back to how it was decades ago; “Back to the way things used to be, but with the added advantage of software, automation and connectedness. Large companies are a tiny blip on the timeline human commerce. We think it’s the way things have been forever, but it’s not. I don’t think large companies are inherently wrong, but if things can be done in better, more efficient, more profitable ways, then we should maybe change our assumptions that larger is always required.”
As consumer tastes change and new technologies emerge, new models and mentalities will be needed for the world of business big or small. Capitalism isn’t dead, but it doesn’t look as fresh as it did 100 years ago and what about the next 100 years? ‘Company of One’ offers a way through the hype to help you determine the right path to tread for your next idea. Grab a copy from January 15th and find yours.
January 10, 2019 at 10:57AM
Forbes – Entrepreneurs