Add another layer to your #Business literacy. We at Serebral360° would love to know if the Forbes – Entrepreneurs article was helpful, leave a comment, like and share. Let’s dive in and discuss the information and put it to use to grow your business. #BusinessStrategy #ContentMarketing #WebDevelopment #BrandStrategy
Info@serebral360.com 762.333.1807 www.serebral360.com
Grap a copy of our NEW Business Stratgety Books #FFSS VOL1 and #FFSS VOL2
The U.K’s gaming industry is now estimated to be worth £3.86bn - more than video and music combined. It is now the fifth largest video game market in the world and something which, as a country, we should be hugely proud of. There are now over 150,000 people in the U.K who have jobs as a result of the success of this sector and the tremendously skilled and creative people who work in it. We’re fantastic at making games as it combines two things we’ve historically been good at; technological innovation and creativity. Right now, however, we’re also leveraging our entrepreneurial skills in the gaming sector to an extent we have not seen before and it’s creating a new spirit of dynamism and energy which I believe could further strengthen the industry.
The rise and rise of UK gaming
The success of the U.K gaming industry hasn’t come out of nowhere. It’s happened as a result of sustained investment, long-term thinking and, of course, huge amounts of graft from all those working within it. Way back in the late 70s and 80s, the seeds were being sewn for the current success we’re now enjoying with a small number of talented people programming in the then nascent gaming industry. Since then we’ve had skilled games developers working in every format and, as further testament to the sector’s success, schools in England have now increased classes on computing to include lessons on coding.
Significantly, Video Games Tax Relief (VGTR) has made a material difference to the way the industry operates. In fact, it’s estimated that 68% of games would not be made in the UK (or possibly at all) without it.
Some of the best and biggest global gaming successes now come out of U.K companies. Red Dead Redemption 2 was made all over the world but came out of Edinburgh based Rockstar North, the studio also behind the Grand Theft Auto and Max Payne franchises. Rockstar North is not a lone success, there are over 2,000 other gaming companies based here, all of which have been breeding grounds for U.K gaming talent. It is this talent which is now stepping forwards, rolling up its sleeves and creating games independently in small studios. For me, this is hugely exciting.
Winds of change
Two powerful catalysts have recently and irrevocably changed the industry. One has been the huge popularity of mass mobile gaming, and the second has been the arrival of Unity– a platform that has opened up game development to a far wider user base. Unity and platforms like it, mean that developers can now essentially rent out the “physics engine” responsible for creating dynamic images in games. Before this, developers had to build their own from scratch – a time consuming and technically difficult process. As a result, the emphasis now is much more on creativity and the creation of compelling stories than in technical skills. It also means that the initial investment for creating these games has dropped considerably, effectively democratising game development. Small teams can now bootstrap production and release their own games to the public in a way that would simply not have been possible before. A team of 50 or 60 people is no longer required, a game can be developed with a team of just five or six. It’s now even possible for enthusiasts to open up their laptops, download software and make a game on their own with little or no experience.
Small is beautiful
Interestingly, the games created by small teams are being well-received by discerning and demanding gamers looking for a new fun and immersive gaming experience. In fact, the gaming market seems to be turning in favour of smaller games publishers, fuelled by the lower costs of games creation. Once created, games can also be distributed more cheaply than ever before thanks to streaming platforms and digital downloads, through which they can also potentially reach billions of global customers. As major global behemoths hunt around for the next smash hit, smaller and more agile teams of developers are able to swiftly innovate and bring new games to market.
All this has created a highly creative, sharply entrepreneurial and consumer focused gaming scene which is further energising an already dynamic sector.
Good news for gamers
At the heart of all of this, of course, are the gaming fans themselves. It is very much their desire to experience new and even better games that is ultimately driving this boom in their creation. This is the true catalyst for the diverse range of games which we see now, ensuring they have a broader appeal than they’ve ever had before.
As an entrepreneur myself I am always pleased to see people stepping up, taking calculated risks and creating new things. This is vitally important to the economy as a whole as well as to the gaming industry. The U. K’s current highly dynamic and creative games culture should also offer aspiring games developers and entrepreneurs an added incentive to get involved and help us drive the industry forwards. There has never been a better time to make your mark.
March 13, 2019 at 08:53AM
Forbes – Entrepreneurs